Writing for the web should be clean (not dirtied with excess words), clear (no obscure words) and quick to hammer though. Main ideas at the top, breakout a quote, keep your title sensible (for our buddies at Google), and follow Yahoo’s eye tracking. Every subject, whether it’s technology, art or marketing, has different, yet amazingly [...]
We’re embarking on some serious partnering, so we had to write some preliminary documents before creating a formal business plan. Now, I said I’d be as transparent as possible, and if putting this online doesn’t make our organization transparent, I don’t know what does. Business Overview: Chicago Art Machine We currently have the following magazines: [...]
We’re embarking on some serious partnering, so we had to write some preliminary documents before creating a formal business plan. Now, I said I’d be as transparent as possible, and if putting this online doesn’t make our organization transparent, I don’t know what does. Business Overview: Chicago Art Machine We currently have the following magazines: [...]
Chicago Art Magazine’s Great Art Review Strike of 2010 has come to an end. The review strike was always more complicated than people made it out to be. Yes, I was angry because the galleries, who desparately need media exposure, don’t support local publications. And I was frustrated by the insincerity of some gallerist, who, [...]
Chicago Art Magazine’s Great Art Review Strike of 2010 has come to an end. The review strike was always more complicated than people made it out to me. Yes, I was pissed at the lack of advertisers and spouted off on Facebook that we were going to blacklist venues. But the truth is, we never [...]
QCP – Quick Content Production There’s the old fashioned way that lead publications to bankruptcy – three levels of editorial, including fact-checkers that documented their sources – it’s the right way to go, but deathly expensive. Then there’s content farms. As much as I’m an it’s-all-good person of extreme populist sensibilities, even my stomach starts [...]
So here’s a sad thing I didn’t realize until I experienced it. People troll Craig’s list and “flag as objectionable” any post they don’t like – for any reason. If your job offer doesn’t pay enough, if someone is selling the same thing, poof, off it goes. No questions are asked of the flagger and [...]
A lot has happened since May 1. It’s hard for me to get out as much as I should — and need to if I’m going to be an art publisher, as the artworld is a pretty handshake/air kiss place. So I was going to play catch-up shmoozing, and sell some ads. Then I got [...]
What’s the Matter With Chicago? and Seattle and New York and Boston…? July 9, 2008 On May 15, 2008, a goose graced the right side of the Chicago Sun-Times’ front page, poking its beak into the paper’s masthead over the headline “Back on the Menu.” The day before, the Chicago Board of Aldermen had, [...]
